Seed Investment — Hua Hin, Thailand

Fuel the next chapter of a proven burger brand

PINUP Burger is an operating retro-American restaurant in the heart of Hua Hin — one of Thailand's fastest-growing tourism destinations. We have a loyal customer base, a strong brand, and proven demand. Now we're raising seed capital to unlock breakfast, bar, and delivery — transforming a successful burger spot into a full-day destination brand.

Request Investor Pack See the Deal
Live & profitable — operating restaurant with real revenue and repeat customers.
Iconic brand — retro pin-up identity that stands out and drives social sharing.
Clear growth path — add breakfast, bar & delivery to multiply revenue from one kitchen.
Investor-friendly terms — 1.5× return with monthly revenue share payback.
PINUP Burger interior
PINUP signature burger
PINUP restaurant atmosphere
Location
Hua Hin, Thailand
Concept
Retro American Burger Brand
Current Menu
7+ signature burgers & sides
Seed Round
1.2M THB — 1.5× return

Why invest in PINUP?

A proven burger concept with real demand, strong brand identity, and untapped revenue potential — ready to scale with the right capital partner.

Proven demand & repeat customers

PINUP is not a concept — it's a running business with loyal regulars, 5-star reviews, and consistent daily traffic from both Thai and international guests.

Memorable brand identity

The retro pin-up visual language creates instant recognition, powerful social media content, and a clearly differentiated positioning in Thailand's competitive food market.

Hua Hin: a growing market

Hua Hin attracts 5M+ visitors annually and is expanding rapidly with new residential developments, making it an ideal launchpad for a scalable F&B brand.

Operational documentation ~90% complete

Comprehensive SOP system covering kitchen workflows, inventory, and service standards — in final review and cross-checking phase, built for scalable replication.

PINUP Burger restaurant
PINUP Burger — retro-inspired American burger experience in the heart of Hua Hin. Currently serving signature burgers with plans to add breakfast, bar, and delivery.

Business at a glance

Key operating metrics and business fundamentals.

7+
Signature Burgers
1.2M
THB Seed Round
1.5×
Investor Return
6 mo
To Location #2 Plan

See PINUP in action

Real video stories from our restaurant — guest reviews, food preparation, and the vibrant atmosphere.

Guest Review
Guest Review — Real Customer Feedback
Great Burger
Great Burger in Hua Hin — Food Showcase
Brand Lifestyle
Brand Lifestyle — PINUP Vibes
Our Interior
Our Interior — Restaurant Atmosphere

The deal

A clear, investor-friendly structure designed for capital efficiency and transparent returns.

Seed round terms

  • Amount: 1,200,000 THB seed investment
  • Return: 1.5× of invested capital (1,800,000 THB total return)
  • Payback: monthly payments of 8% of gross revenue until 1.5× is fully repaid
  • First refusal: seed investors get priority access to invest in location #2 and #3 scaling rounds

What capital unlocks

  • Launch breakfast service (~20 items) — new morning revenue stream
  • Launch bar & drinks menu — high-margin evening revenue
  • Integrate delivery app platform — starting May with first partner
  • Kitchen equipment upgrades for multi-daypart capacity
  • Marketing push to capture tourist and local breakfast traffic
  • Prepare operational blueprint for location #2 (target: 6 months)

Growth roadmap

A phased approach: prove each step before scaling the next.

Phase 1: Now

Operating burger restaurant with proven demand and repeat customers. Raising seed capital. Documentation ~90% complete and in final review.

Phase 2: Post-funding

Launch breakfast & bar service, go live on first delivery app (May), optimize unit economics across all dayparts from one kitchen.

Phase 3: 6 months

Stabilize multi-revenue operations. Finalize documentation. Begin scouting and planning for location #2 and #3 with seed investors having first refusal.

Documentation & systems (~90% complete)

We've built the operational backbone for scale. Final adjustments and cross-checking are in progress — designed to support replication from day one of expansion.

What's built so far

  • Complete brand book with visual guidelines, logos, and interior design specs
  • Master document system covering all key operational areas
  • Kitchen process manuals with step-by-step recipes for every menu item
  • Financial models for burger menu with cost breakdown
  • Marketing playbook with influencer strategy and content templates
  • Delivery app integration guide (being finalized for May launch)

In final review

  • SOP dashboard for daily, weekly, and monthly operations
  • Inventory management system with supplier lists and reorder points
  • Staff training manuals with service standards and kitchen protocols
  • Quality control checklists for food safety and presentation
  • Breakfast and bar service workflows (to be validated post-launch)
  • Multi-location replication checklist for location #2 planning
Submission does not constitute an investment offer or guarantee of terms.