Investment Opportunity — Hua Hin, Thailand

Join the growth of a proven burger brand

PINUP Burger&Diner is an operating retro-American restaurant in the heart of Hua Hin — one of Thailand's fastest-growing tourism destinations. With a loyal customer base, a fully developed menu system, and franchise-ready operations, we are opening the door for strategic investors to fuel our next expansion phase.

Request Investor Pack Why PINUP?
Live & profitable — operating restaurant with real revenue and repeat customers.
Iconic brand — retro pin-up identity that stands out and drives social sharing.
Multi-revenue model — dine-in, breakfast, bar, delivery apps, and catering.
Franchise blueprint — documented SOPs, branding guide, and training manuals ready.
PINUP Burger&Diner interior
PINUP signature burger
PINUP restaurant atmosphere
Location
Hua Hin, Thailand
Concept
Retro American Diner
Menu Depth
7+ burger recipes, breakfast, bar, sides
Revenue Channels
Dine-in, Grab, LINE MAN, Robinhood

Why invest in PINUP?

A proven concept with real demand, strong brand differentiation, and a clear roadmap for multi-location growth across Thailand.

Proven demand & repeat customers

PINUP is not a concept — it's a running business with loyal regulars, 5-star reviews, and consistent daily traffic from both Thai and international guests.

Memorable brand identity

The retro pin-up visual language creates instant recognition, powerful social media content, and a clearly differentiated positioning in Thailand's competitive food market.

Hua Hin: a growing market

Hua Hin attracts 5M+ visitors annually and is expanding rapidly with new residential developments, making it an ideal launchpad for a scalable F&B brand.

Full operational system

Complete SOP dashboard covering every process from kitchen workflows to inventory management, ensuring consistent quality at any scale.

PINUP Burger&Diner restaurant
PINUP Burger&Diner — retro-inspired American diner experience in the heart of Hua Hin, serving signature burgers, craft drinks, and classic breakfast.

Business at a glance

Key operating metrics and business fundamentals.

7+
Signature Burgers
4
Delivery Platforms
44+
Breakfast Items
56
Master SOP Documents

See PINUP in action

Real video stories from our restaurant — guest reviews, food preparation, and the vibrant atmosphere.

Guest Review — Real Customer Feedback
Great Burger in Hua Hin — Food Showcase
Brand Lifestyle — PINUP Vibes
Our Interior — Restaurant Atmosphere

How we deploy capital

Every baht of investment goes toward strengthening the business and preparing for strategic multi-location expansion.

Unit optimization

Upgrade kitchen equipment, improve throughput capacity, enhance the guest experience, and boost average ticket value through menu engineering.

Marketing & brand growth

Targeted influencer campaigns, Google/Meta ads for tourist traffic, local loyalty programs, and content production to build the brand across Thailand.

Location expansion

Secure and launch a second location in a high-traffic area, leveraging proven SOPs and brand materials for rapid and consistent rollout.

Franchise-ready operations

PINUP has documented every aspect of the business for scalable replication.

What's included in the system

  • Complete brand book with visual guidelines, logos, and interior design specs
  • 56-page master document system covering all operational areas
  • Kitchen process manuals for every menu item with step-by-step recipes
  • Financial models for all menu categories with cost breakdown
  • Marketing playbook with influencer strategy and content templates
  • Delivery app integration guides with optimized pricing strategy

Operational backbone

  • Full SOP dashboard for daily, weekly, and monthly restaurant operations
  • Inventory management system with supplier lists and reorder points
  • Staff training manuals with service standards and kitchen protocols
  • Quality control checklists for food safety and presentation consistency
  • POS integration and digital ordering system ready for deployment
  • Breakfast, lunch, dinner, and bar service workflows documented
Submission does not constitute an investment offer or guarantee of terms.